Inbound marketing can help you leverage the way people are looking for products and services so that they buy from you instead of your competitors. And in today’s market, research shows customers are using the Internet to make their buying decisions. They use search engines to find information related to the products they’re interested in. And they connect with people on social media sites to get opinions and ratings on the products and services your industry has to offer. So if you’re looking for new customers the old fashioned way, then STOP right now.
You see the Yellow pages, telemarketing, newspaper ads, TV. and radio commercials don’t cut it with today’s savvy customers. Those methods are all about forcing advertising on people mostly at times when they’re not interested in your business. This is known as interrupting marketing or outbound marketing. What this means is that they’ve learned to tune out your messages.
They even have technology that blocks your advertisements out too using things like TiVo or call display for example. Heck, some online advertising tactics aren’t very effective anymore either. Customers have become blind to banner ads and often ignore PPC ads. They delete your emails without opening them and their spam filters help to block them out completely.
Instead you need to understand what inbound marketing is because it overcomes the challenges and high expense of those advertising strategies. You see inbound marketing is all about new customers coming to you instead of you working hard to find them. The principles and strategies of inbound marketing attract highly targeted customers to your business at the exact moment they become interested in your products. That’s because it’s all about positioning compelling content in front of your prospects wherever they are online. This let’s you connect with them, build trust, and pulls them to your main website. This means you’ll get highly qualified prospects to your main online presence. When your website is optimized inbound marketing style it ensures you’ll convert most of these warm prospects into leads and sales.
So Inbound marketing is about you positioning compelling content in front of prospects that they’ll want to consume when they’re ready and looking for you. You’re not pushing anything upon them or creating any ill feelings with them. This is different from old school advertising that is forced upon your market. Pushing advertising on your market is often ignored. Sometimes it annoys your prospects making them angry at your business for interrupting them. Would an angry prospect really want to buy from you?
Inbound marketing nurtures your target market and creates feelings of good will. Doing this boosts the chances that your company will make the sale.
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